Story Studio
Create your brand identity, step by step, with Authology’s jewellery branding course
You know how important it is that your brand has a distinctive story, communicated well. Story Studio is a six-week workshop designed to help you build, refine, and communicate your verbal brand identity with my expert guidance.
Whether you are an emerging brand conscious of budget or a creative business owner who wants the confidence and know-how to tackle your verbal branding in-house, this course will empower you to create compelling storytelling that sets your jewellery business apart.
You'll come away with...
A complete brand story
Discover and articulate the unique narrative at the heart of your jewellery business
A distinct brand voice
Develop the tone, language and style that will set your brand apart
A clear content plan
Lay out your future content with clarity, so you always know exactly what to share and when.
& all the materials you need to implement them: About Page, style guide and content pillars.
How it works:
Six Weeks of Step-by-Step Modules
Following the same framework I use for my own brand identity clients, I’ll take you through my methods, step-by-step, setting actions for each week.
Live Guidance
Every stage will be covered in an recorded workshop session, taken by me, with extensive resources including sample materials, prompt questions and templates.
Your six-week programme:
Lay the Foundations
In our first week I'll share the specific method I follow for market and customer research, storytelling style.
After showing you exactly how I pull together a report, we'll discover how you can get a feel for the storytelling techniques you like and those you don't, and how you can use these finds to differentiate your own.
Together, we'll pull together a customer profile that really gets to the heart of what matters to your customer (hint: this isn't 'Jessica is 40 and shops at Zara'). We'll establish the motivations and values that drive everything we do next...
Discover your Story
In this hugely enjoyable week I'll be taking you through the real magic of my process: discovering the unique and authentic story at the heart of your independent jewellery brand.
As well as sharing my signature frameworks for story-discovery, I'll also be revealing some of the more idiosyncratic ways I dig out narratives that are true to a brand, its people and its customers.
Expect soul-searching, revelations and breakthroughs...
Find your Voice
How does your brand voice serve your customers? How does it demonstrate your values?
I'll take you through the creation of an distinctive brand voice, getting granular as we explore exactly how voice works and what parameters need to be considered.
Using my own templates I'll take you through the production of your own style guide, providing you the framework for all future communication.
Tell your Story
Taking our brand story and style guide from weeks 2 and 3, we'll be pulling together the most important piece of storytelling copy in your toolkit: your About Page.
Keeping the process as accessible as possible, I'll outline key About Page structures and discuss how to choose the presentation of your page.
I'll provide frameworks for creating the journey of your About Page, outlining at every stage how your copy builds your story and moves your audience.
Build your Content Plan
A solid content plan simplifies the complicated business of sharing your story with the world.
I'll share how your story and copy can be used to create contet pillars, ensuring the different points on your customer journey and marketing needs are met.
Pulling together a content rotation, we'll make sure you never have to wonder what on earth do I post today?? ever again....
Implement your Identity
You have a verbal brand identity - and it might be even more powerful a business tool than you realised.
Sharing methods and frameworks, I'll show how your story and copy can be implemented into your business as it grows, including PR outreach, social media, website and outsourcing.
I'll demonstrate how your story works as the backbone to your brand, feeding in to visual branding, product descriptions and more.
You'll end this week feeling ready and excited to take your story out into the world...
Why this course?
Access to my signature method
I’ll be revealing the exact process I take with my brand identity clients, used with independent jewellery brands around the globe.
Exclusively for jewellery brands
This programme is exclusively for jewellery brand owners and/or their employees, sharing insights and strategies that are tailored for our industry.
Guided DIY brand storytelling
Why do it yourself when you can do it with me? Enjoy the freedom of creating your story in your own words, but with an expert hand guiding you throughout.
Frequently Asked Questions
Q: Do I need any prior copywriting experience?
A: No experience is necessary. This course is designed to guide you step-by-step, regardless of your current skill level. I’ll be providing guidance and materials specifically designed to make the process as manageable as possible – including optional templates you can use to construct your About Page.
Q: How much time will I need to commit each week?
A: Expect to dedicate about 2-3 hours per week to complete the modules.
Q: I’m a copywriter/marketer and would like to learn your methods, can I join?
A: This course is exclusively for jewellery brand owners and/or employees. This course is not for independent copywriters or marketers. Please feel free to email me on [email protected] if you want to check if this course is right for you.