About Siobhan
Your jewellery insider
Hi! I’m Siobhan – writer, strategist and storyteller.
After fifteen years in the jewellery industry, I have an intimate understanding of what makes selling and writing for jewellery so special.
I‘ve done my time at the bench, on the shop floor and in the design studio. I’m proud to have been a Retail Jeweller 30-under-30 and two-time Professional Jeweller Hot 100.
These experiences shape the work I do now as a writer for jewellery brands. Balancing insider knowledge with my ability to craft compelling copy, I’ll help you bring the magic of your jewellery to life online.
My mission is simple: to help jewellery brands of all sizes harness the power of brand and product storytelling to stand out in a saturated market.
My jewellery journey
I first worked as a copywriter after graduating from my English Literature degree in 2007. But I harboured a not-so-secret passion for jewellery, and was determined to find my way into the industry.
After training at Birmingham’s Jewellery School, I landed my dream design job in 2010. With my background, it was no surprise that storytelling was at the heart of my journey from day one.
During a decade as a white-label fine jewellery designer, I earned a reputation for weaving story into everything I created. From bridal ranges to show pieces, I supported my designs with customised narratives.
Becoming Head of National Accounts for a large fine jewellery manufacturer, I worked with clients from the UK to Australia, the high street to Bond Street. My copy and marketing concepts were as central to my work as my designs.
I knew my approach would have an even greater impact for independent jewellery brands. In 2019, I founded Authology to do just that. As a jewellery copywriter, I get huge satisfaction from knowing my work makes a genuine, marked difference to the independent jewellery brands and business owners I work with.
Podcasts & articles
Wondering where you may have seen or heard me?
I have held talks at New York Jewellery Week and for Goldsmith’s Centre and have spoken on podcasts and run masterclasses including Flourish & Thrive, Jewelry Independent and Metal & Smith.
I’ve written or contributed to articles in Retail Jeweller, Professional Jeweller and Refinery29.
I live to talk jewellery and storytelling, so I’m available for writing and appearances, including in consumer and trade press and podcasts. Simply contact me on [email protected] if you have an opportunity you’d like to discuss.
I’d love to get to know you, too.
While away twenty minutes with me talking jewellery, and discover how we can make marketing magic together…